Are you an MSN user? 🙂 The new MSN website looks great!
Not surprising, the preview layout looks does have a Windows 8 Tile feel, minus the colors of course.
The current site (in case you’re not an MSN user) is as seen below.
Which one do you prefer?
â€œWe have re-written MSN from the ground up for a mobile-first, cloud first world. The new MSN brings together quality media sources with the data and services that help people get more done. And because itâ€™s a single platform, once you personalize, you get the same experience everywhere â€“ on every device that works for your life.â€
said Adam Anger, General Manager for Asia Pacific, Microsoft Advertising.
Below are more details, taken from the Press Release
Know More, Do More
The new MSN makes information â€˜actionableâ€™ by incorporating personal productivity tools like hotel booking engines, shopping list generators, flight checkers, and savings calculators into the new experience. Additionally, the new MSN connects to popular services like Outlook.com, Facebook, Twitter, OneNote, OneDrive, Xbox Music and soon Skype, allowing users to see their latest updates, emails and chats.
Personalized and Available Across Devices
A clean, fresh design makes it easy to find and enjoy content most important to each user, letting them organize categories and interests to personalize the layout of the homepage. And because the new MSN is designed to work across multiple devices, each userâ€™s preferences will automatically change across the web and app versions.
Users can choose their favorite cities for weather, sports teams, and restaurants, staying connected to the content that matters most at work, at home or on the go.
New Opportunities for Brands
For brands, MSN offers audiences a personalized web experience, quality content from both global and local publishers, and engagement across the PC, phone and tablet. With an audience of nearly 425 million people coming to 57 markets around the world available across the three major device platforms, the new MSN is an ideal environment for seamless brand storytelling across screens.
â€œThe transformation of MSN allows brands to be in the thick of a rich library of premium content that travels with readers throughout the day, regardless of device,â€ said Ben Poole, Head of Interaction for Asia Pacific, MEC. â€œThis positive brand association is a win for the industry and a win for users looking for quality content in an adaptable environment. We are incredibly excited to bring new campaigns to life on the reimagined MSN.â€
Though the face of MSN has transformed, the process of buying ads is simple. Brands can still enjoy ease of purchasing through similar IAB standard units available on previous versions of MSN.
â€œWith premium content and productivity tools, weâ€™re thrilled to offer a new experience to both advertisers and consumers,â€ said Ken Chang, Regional Sales Director for Asia Pacific, Microsoft Advertising. â€œThe new MSN allows advertisers to be in more moments and to capture consumers at the right mindset throughout the day.â€
Local MSN URLs
New Zealand http://preview.msn.com/en-nz/
Hong Kong http://preview.msn.com/zh-hk