I couldn’t think of a better name for this series of article that compares 2 of our biggest local blog-advertising agencies.
In this series…
A Brief Introduction
This is not a PAID review (a.k.a. Advertorial) where I write about them and get paid RM 10 for it.
As stated in the title in a bleeding obvious manner, our contenders are Nuffnang and Advertlets. I believe these 2 are the biggest and most commonly heard blog advertising agencies in the Malaysian (and Asian) blogosphere.
I’ll skip the boring details about the founding history of these 2 contenders and get to the juicy part as soon as I can.
By the way, Nuffnang tagline is “Asia’s First Blog Advertising Community” while Advertlets’ is “Putting the ‘bling’ in ‘blogging’ but on their logo it says “advertisers + bloggers = money + happy”.
Why Write About Them?
Why bother writing about them? Very simple, I’m a user of both and I’ve met many users from both camps.
Being in charge of the Blogmasters & Webmasters section over at lowyat.net forum, it’s a common scene to have people asking on which of these 2 being the better. In fact we have a forum thread that spans 90 pages (at the time of this article) just talking about them.
So I guess you can see by now how many questions and replies go about these 2 companies, most often people would like to know how good they are in helping in monetization. While monetization is the thing that most people are concerned of, I’m going to cover MORE than just the monetization part.
As I mentioned before, I’m a user of both camps and I’ve been with them for nearly a year now and I believe my experience with them and my write-up holds much more significance than people who used them like 2 weeks, got RM 1.28 and start to write a PAID article on how good they are in hoping to receive RM 10 for that article. 🙂
No sir, no madam, no shoe-polishing service here. I think even before we reach the end of this series, you’ll already know the outcome – as seen on my site, I’m using Nuffnang.
Just to share, I have so far earned less than RM 20 from Nuffnang while I’ve earned more than RM 600 from Advertlets already – but why did I choose Nuffnang? I’ll be covering these aspects in my Nuffnang vs Advertlets series so make sure you keep reading until the series ends.
Let us begin with our comparison. I’ll skip the registration part, like it or not you have to go through it and it’s not something that I find time worth talking about.
Comparison #1 : Adding Your Blog
Adding a blog in Nuffnang is tedious. Frankly speaking, I hate it a lot. It requires you to answer nearly 20 questions. I mean really Nuffnang, do I really have to “Tell us about yourself..” each time I add a new blog? It doesn’t make sense.
And “Now tell us about your readers..”, it’s like WTH!??! It’s a new blog, how would anyone know their reader? Even blogs who are around for quite a while and with huge user base could quite often not know it. I’m sure this part is pretty pointless as most people would’ve just given whatever answer based on options available just to get it over with.
Advertlets on the other hand hangs on the other side of the extreme. It’s extremely easy, just add the blog URL to the Add Blog section and voila!
It’s extremely easy but as you can see in the picture below, the system doesn’t even check for duplicate entries or even invalid URL format! It’s good to be simple but it’s damn ridiculous! At least Nuffnang’s system requires you to enter the blog name and a proper URL!
Summary for Comparison #1 : Adding Your Blog
Nuffnang’s blog adding process is tedious. I hate it, but on the flipside of the coin, it could be seen as Nuffnang wanting to know more so they could actually serve ads better to blogs that suit the client requirement.
I love the simplicity of Advertlets’ blog adding process but the lack of even simple checking shows quite a lot of lack in how their thing was run. Is it even serious?
Updated 20th July 2008 – Another thing to note, Nuffnang’s system requires you to enter your password before it allows you to remove your blog from the list of blogs! That’s way cool, meaning if someone wishes to do something mean to you in case you forgot to log off from some place – they can’t! Same can’t be said for Advertlets though, removing the blog was just as easy as adding.
Coming Up Next
In my upcoming article in this series, I will be covering the Ad Types. 🙂
As for now, I hope you enjoyed reading this article. Do share your thoughts on the matter I’ve highlighted, I’m sure both Nuffnang and Advertlets (whether you support or are against them) will both appreciate your feedback and improve.
Don’t forget, this blog is NOT moderated by Nuffnang nor Advertlets, so speak it out!
Let’s not forget that by posting comments, you stand a chance to be a winner in the contest!
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