Hotties aside, let’s now have a look at the event proper.
The event starts with (emcee intro aside) an opening speech by Spencer Pan – Corp VP & MD for Greater China.
The presentation was then followed by Lisa Su, senior VP & GM, Global Business Units, on AMD’s progress and direction – maintaining the PC strongholds while growing the desktop and graphic channels, and targetting the commercial opportunities
Kevin Lensing, senior Director Product Management – Client Business Unit, is the one to present the highlight of the day – AMD’s next step up into the mobile scene with the Kaveri APU. Bringing the features of Desktop Kaveri APU into the mobile scene meant more processing power with AMD’s GCN and HSA technology, enabling faster work processing, better gaming experience with Mantle API support and TrueAudio technology for example, and all this at a much lower power consumption.
Here’s how the mobile A series APU is expected to perform.
Besides the A series APU, AMD also brought the FX brand into the mobile scene.
There will also be the AMD Pro series with three features that separate it from the consumer version.
Here’s a summary of the APU’s that will be available down the road – excited yet?
I’ve personally tested a notebook with the new FX “Kaveri” with Radeon graphics and I’m totally amazed by it. 😀 Will share more about this one soon.
Radeon graphics? Yup, the R9, R7 and R5 variants are making their way to the mobile scene even as we speak.
Desktop and mobile APU aside, the power of technologies found in APU would also benefit the commercial space, that’s why there are embedded computing units that will be powered by AMD. This part was presented by Scott Aylor, Corp VP & GM, Embedded Business Unit.
And lastly we have David Cummings, Senior Director & GM, Professional Graphics (eg the W9100) as he shares bout the FirePro professional series of GPU from AMD, with new addition to the range like the S4000X model.
And that wraps up the report for AMD’s Press Conference. 😀 Sorry I took a while to get this up and running, covering Computex 2014 was certainly a hectic affair.
As I mentioned earlier, AMD provided us the opportunity to try out the new FX Kaveri based notebook with Radeon graphics and I was very impressed by it.
Check back later for an article on this. 😀