AMD Introduces 7th Generation AMD PRO Processors

AMD announced the first PCs featuring 7th Generation AMD PRO APUs (formerly codenamed “Bristol Ridge PRO”). Built for business, AMD PRO APUs deliver increased computing and graphics performance, improved energy efficiency, while providing a secure and stable platform to protect customers’ IT investments.

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AMD 7th Generation PRO Processors

7th Generation AMD PRO processors tackle business needs in three key areas:
• Help ensure sensitive data and trusted applications remain secure with the dedicated and integrated AMD Secure Processor technology; a system-wide secure environment that offloads and isolates security functions, providing an independent hardware-based root of trust for secure boot, content protection, application security, and fTPM 2.0 (firmware trusted platform module).
• To meet users’ growing compute and graphic demands, new AMD PRO desktop processors provide up to 14% more compute and 22% more graphic performance while being up to 32% more energy efficient than 6th generation AMD PRO processors .
• Open standards and CPU-agnostic DASH manageability allows IT departments to easily integrate and manage systems. The new AMD AM4 desktop infrastructure provides a stable and upgradable platform for the future.

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AMD 7th Generation Systems

The HP EliteDesk 705 G3 Series desktops, available in microtower, small-form factor (SFF), or mini-form factor, deliver impressive value with uncompromising performance, security, and manageability for an enterprise-class experience. The EliteDesk desktop PCs are more secure with HP Sure Start with Protection of BIOS Configuration and Policy. This helps to protect your PC and ensure uninterrupted productivity by automatically detecting and recovering from BIOS corruption or attacks. The desktops also include TPM 2.0 to secure data and HP’s full portfolio of physical-security accessories for a robust, three-layer security solution.

7th generation AMD PRO processors aim to deliver the best performance, reliability, and opportunity to handle critical workloads with planned availability in additional new PCs in the near future.

First Impression

Great move from AMD, I hope to see the capabilities of the PRO range processor be available for the consumer range as well, regardless how AMD hails their new products, it’s now about what products are being made available in the local market.

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