Wow, it’s been quite a while since Part 3 eh? I’m finally back with the final installment of the series.
In this series…
Here’s what I’m covering in this article ……
- Company Conduct
Comparison #9 : Community
Generally both are good event organizers. The gatherings are usually for movie screenings, they do have other form of gathering like say Blogger meet-up session for a particular location (eg Penang, Kuching….) or just an outing to a Football match (eg Chelsea vs Malaysia friendly match).
While both Nuffnang and Advertlets are constantly organizing events for bloggers to gather and get to know each other.
Many have noticed that Nuffnang seem to be practicing what is called Blogger Elitism, what exactly is Blogger Elitism?
I like how my friend vkeong from vkeong.com explained it as……
Means only certain celebrity status bloggers, and their blogging friends are invited to certain events. So you will see the same bloggers again and again in their events.
Not exactly an explanation that would be used in a dictionary but the message is there. 🙂 A friend of mine, saimatkong expresses his agreement towards this matter as he was the not selected as a participant despite being the first one to post as their announcement of the event – Nuffnang Sharing Session 24/8/08.
While both Advertlets and Nuffnang are claimed to have practiced Blogger Elitism, the bulk of the complaints so far goes to Nuffnang. I have no idea why.
Summary for Comparison #9 : Community
I can’t say either of them are wrong as I have not the details on who attended and who were neglected but all in all – there has to be a balance. 🙂 This is a gentle reminder from my side to both companies, some transparency would be great, eg – who list the people that are invited. This way, at least we know you guys aren’t playing favoritism.
Of course, being organizers of events, surely popular bloggers would be able to give them better publicity. 😀
Another thing, Nuffnang has an upper hand when it comes to having a Community, thanks to their Innit. However in my opinion the Innit is seriously flawed, a person could just post saucy topic and as long as anyone clicked on it, they have an added point. So basically you have a system where as long as you drew interest and people click, you get recommendation points even though your content could be damn lousy.
Very flawed I must say, it’s unlike DIGG where you could visit the site and decide whether you would like to DIGG it further. Nevertheless, at least there’s a system for users to advertise their post.
Comparison #10 : Company Conduct and Transparency
How well do they treat their users?
So far, other than the blogger elitism part, I’ve yet to hear much complaints from them.
However, on my side I was sorely disappointed that I E-mail Nuffnang for the Chelsea Training Session Admission Passes but I not only did not get the pass, I wasn’t updated in any way whether I was rejected or whatever else.
I was disappointed. It was a small matter but I do hope they improve.
Nevertheless, what I liked about Nuffnang so far is their transparency when it comes to letting me know where I stand. If there’s an ad campaign, I’ll be informed. For some campaigns, it’s stated clearly on the reports.
Remember my complaint about Timely Payment? It’s not just me facing this huge problem but many others face it too.
And as if payment is not a problem enough (yes, users would like to be paid ON TIME), Advertlets was complained over many things, things that I decline to elaborate. So much so that people actually setup a site called Anti Advertlets.
And I’m sure many of you remember the expired-domain matter for Advertlets. Just click here (Don’t worry, it’s a link to Google) and you’ll see how many entries on the Internet on that issue alone. To sum it up, Advertlets’ domain expired and this caused a lot of trouble as people who were using their script ended up having their site forwarded to some domain place-holder. Many actually thought that their site was hacked, others lost in visitors and revenue. 🙁 It caused a massive upset and led to more people switching sides.
Advertlets also have this lack of transparency. Till now, I would have no idea whether I’m part of their exclusive club, there’s no informaton stated any where on the interface. There’s also no accountability on what ads were served and how much income did those ads get for me.
Summary for Comparison #10 : Company Conduct
Company Conduct is extremely important. The company’s image is tied to their conduct, serious problems that plagued Advertlets really hurt them real bad and gave the competitor a huge boost. 🙁 Sad but true.
Comparison #11 : Progress
As users, we expect to see progress or improvements of these company. While we’re not expecting huge revolutionary changes, at least give some hint that we’re heading some where.
Nuffnang has travelled a long way for the past 12 months. We now have a fancy looking interface for reporting, we have rather detailed reporting, and we have the Innit site for bloggers to use in attempt to promote their blog.
Another flaw? Sorting error when it comes to earning. 🙂 Apparently RM 2.68 is thought (by the system) to be greater than RM 16 and 13.
Small matter, Nuffnang did a good job so far and they do deserve what they’re enjoying now.
I personally find that Advertlets has not improved for a long while. Besides the Titans widget, that’s practically it.
Their Resources page for Articles and Tips are still empty despite being under that same condition for more than a year.
It’s so disappointing. Any decent webmaster would know that a COMING SOON link isn’t good. It’s not wrong to put a “coming soon” notice but after a year of not coming, the word SOON holds no more value. I mean, how difficult is it to have an article to guide people?
Heck, I even spoke to Josh (owner / founder) and offered my articles to be published there. So yeah, that’s like articles delivered to them at their door-step and a year now – NOTHING.
The site doesn’t even have a FAVICON. The funny thing was that I’ve created one for them more than a year ago, I even gave Josh the link. Seriously, I don’t know what they’re up to. I could actually give a full-detailed consultation on what they’re lacking but I would have to bill them if I do. 😀
Summary for Comparison #11 : Progress
If a system isn’t good enough, surely some improvement is expected. Nuffnang has improved a lot within the past year, I’ve no complaints about them, other than their stupid Innit system. As for Advertlets, I must say that they’re really in a lack. 🙁 Some of these improvements are not difficult yet left unattended.
Competition is good but there’s no competition when the competitor is far behind.
End of The Series
We’ve come to the end of the Nuffnang vs Advertlets series. I hope all of you enjoyed the comparision.
I hope the series gives a more in-depth view of how these companies are. I personally think that Nuffnang is the better one among the 2, Adverlets are far from being called a worthy competitor at this point of time.
I still use Advertlets here and there, I do hope that they improve as well. After all, improvement is the only way to keep users happy.
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