There’s no straight answer to this one. In this article, we’ll have a look at the advantages of having a website. With clear understanding on what a website could do, you will know whether or not you need a website.
Personal websites are not a necessity but by having a website, you have a place to advertise your products, skills or services. You could also have a website just to share your experiences in life. Websites are a good way to reach a wider audience.
I’ve come by businessmen who refuse to have a website because they don’t see the need for it, after all their business is running well without a website – why do they even need one? On the other hand I do come by others who had decided not to continue with their website as it didn’t generate sales. Is there all there is to a website? No it isn’t.
Just like personal websites, corporate website is also a great way to showcase your company’s products and / or services. And yes, it also helps you reach a wider audience.
So when businessmen say they do not need a corporate website, Do they REALLY know what they’re missing? Let’s have a look ….
What Do People Miss When They Don’t Have A Website (a.k.a The Advantages of Having A Website)
If you were comparing 2 companies, one has a website and the other doesn’t – which one would you rate better? The one with a website would definitely leave a better impression. It’s just human, we tend to compare and in this case, the one with a website and corporate e-mail address does look more impressive. It shows that the company is aware of the power of the Internet and took a step to utilize it for their advancement in business.
As you know printing brochures and various marketing documents could be costly, your space is limited, you can’t update them and you can’t guarantee that people won’t turn your beautifully decorated document into wrapping material.
A website breaks the limitation of printed material by providing you have practically limitless space for text and images, you could even place sound and video if you think it helps. And best of all, you could update them any time you deem necessary.
Your only limitation would be whether there’s sufficient space at your web host to place your content and whether sufficient allocated data transfer bandwidth.
Picture this, you’re staying in Kepong and someone in Putrajaya is interested in your products and services but he is not certain on how exactly your company can help him.
So how should you go about this matter?
– Explain on the phone? It might not be the best way, words couldn’t pain your products properly.
– Send your brochures over? It takes time, it’ll incur some cost too. Documents are pretty limited, and what if your last printed document was outdated?
– Drive over to his place and meet up? That’s a costly affair, considering the travel time and cost on petrol and toll. Furthermore, you have no idea whether the meet up would be fruitful.
If you have a website, you could just inform him of the website address and instead of incurring unnecessary costs. Sure, you’ll eventually have to meet up with him but at least you are sure that he’s pretty clear on how you can help him and you can cut the meeting short by not having to preach your company information and jump straight to the more important details.
I met a nice gentleman just the other day, he told me that the reason he wanted a website as he found very tiring to travel around just to meet potential clients and show them brochures. It’s true, for someone around his 50s, it’s not an easy task considering the traffic jam and other potential hazards like flash floods and all.
By having a website with all his products and services stated clearly means he could allocate the time saved to focus on the more important aspects of business, and of course less stress to his health. Wise decision!
Let’s not forget that it’s generally better for the environment.
Less printing, means less paper wasted (like people throwing your printed documents away). Think about it, have you attended Fairs and Exhibitions? How many brochures do you take? And how many did you throw?
Less travelling, less petrol consumed, less pollution as well.
See? You’re doing your part to help the environment.
It’s cheaper than printing. You don’t need envelopes, stamps and delivery people to bring it places. It contains much more information that paper could ever hold and yet it has such huge potential to reach a much wider audience. You’re essentially helping the environment while getting the for your buck. Cost effective, isn’t it?
I sincerely hope this article has enlightened you more about what a website can do for you and your business. So do you need a website? Contact me and let’s work something out. 🙂