WhatsApp To Extend Subscription Model


WhatsApp, the popular mobile messaging app that eschews advertising in favor of a paid model, is getting ready to bring its iOS app in line with the apps it makes for other platforms by turning it into an annual subscription service. Jan Koum, WhatsApp’s CEO, says that the company is planning this year to shift its iOS app to one where new users would pay annually to keep using, taking it away from a one-off download fee and bringing it in line with how it is distributed on the Android, BlackBerry, Nokia and Windows Phone platforms.

Source : TechCruch

Here’s more ……..

The new subscription model would apply to new users, Koum said, and would likely follow the same pricing structure as its other apps, which are free for the first year and then cost $1/year, compared to the single, for-life $0.99 purchase that users make on iOS today. “We’re relaxed on dates, but definitely this year. It’s on the road map,” Koum said.

So iOS users – will you still be using WhatsApp? Or will you be going for alternatives like LINE or WeChat?

I think $1 a years is very cheap, averages to less than 1 sen a day so if anyone thinks this is expensive – I think they need to set their perspective correct. 😛

It’s not surprising how some groups of iOS users find $1/year is expensive – the group of people who JailBreak to get apps for free.

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