Asus introduces the ASUSPRO™ Series notebooks – designed for SMBs

Asus launches the ASUSPRO series products, claimed to be designed for your business.


The B Advanced BU400 Ultrabook promises to deliver ultimate performance and makes business mobile, durable, secure and productive while the P Essential P45 notebook was designed to support small to medium sized business with affodable yet fully featured system for work and productivity.

Let’s skip the details of the press release – Specs are as seen in the photo uploaded on Facebook.

First Impressions

I think the strong point of the BU400 Asuspro series Ultrabook is that 6840mAh battery, spill resistant keyboard and powered by Intel Core i5-3337U processor. I’m wondering why they didn’t put an IPS Full HD screen instead.

Coming from a designer standpoint, it’s great that people use IPS screen so they can actually gauge colors better. 😛 That said, it’s not that impressive really. For that RM 3,599 price tag, I think Asus’ Zenbook offers more.

Perhaps the Zenbook didn’t go through the strict and demanding quality tests that comply to the MIL-STD 810G standard, maybe passing that test means that the Ultrabook could double as a bullet proof shield or weapon of choice should the need arise considering Malaysia’s current state of being akin to the wild wild west.

The BU400 will be available mid-September while the P45, late-August.