Intel Malaysia Kicks off 2014 PC Refresh Campaign

Intel Malaysia kicked off the 2014 PC Refresh Campaign just a few days ago, offering consumers a wide range of low power, high performance, affordably-priced devices.

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The campaign will be supported by ecosystem partners including Acer, Asus, Dell, HP, Lenovo and Microsoft. As part of this year’s campaign, Intel Malaysia will tour 22 locations including 11 colleges and 11 malls in the Klang Valley in support of latest PC Refresh Campaign

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Speaking at the ceremony, Prakash Mallya, Country Manager Sales and Marketing Intel Malaysia and Singapore highlighted the link between the school’s notable improvements through the use of the latest computing technologies with the productivity gains consumers will experience in refreshing their personal devices.

“Our latest PC Refresh Campaign builds on the success of the previous years’ campaigns including 2013’s ‘Generation Today’ and we look forward to rolling out all the exciting events we have planned in support of this,” said Sameer Tupaki, Marketing Manager Intel Malaysia who was also present at the launch announcement.

“Thanks to our campaign collaborators, refreshing your personal device is easy and rewarding. In addition to updating your device to the latest processor and OS available in the market today, consultants from SNS Network Sdn Bhd will also be available at select retail locations to provide data back-up services to ensure a seamless move to your brand new device,” added Tupaki.

This year’s PC Refresh Campaign follows up on the recently concluded ‘Generation Today’ campaign and will be supported by ecosystem partners including Acer, Asus, Dell, HP, Lenovo and Microsoft.

For more information about participating retail outlets, participating brands as well as campaign roadshow destinations and schedules, kindly visit: http://pcrefresh.intel.my .

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