2014 Red Dot Awards for Product Design goes to ASUS’ ZenFone

The ASUS ZenFone won the award in the “Mobile Phone” category, chosen from a large field of 4,815 entries from companies in 53 countries, and this achievement reflects the outstanding designs from ASUS that deliver incredible experiences to users.


Products considered for the award are assessed on a wide range of criteria including degree of innovation, functionality and ergonomics. The Red Dot jury for 2014 comprises 40 design experts from around the world and is the largest in the history of the awards.

The ASUS ZenFone Series product ranges from 4 to 6 inches screens, and is also available in a variety of striking colors. Corning® Gorilla® Glass 3 gives ZenFone’s screen an unprecedented level of damage and scratch resistance.

The front façade of ZenFone also features a brushed metal lower bezel which sports the iconic concentric circle finish — a signature design detail that is found in many ASUS products.

Every ZenFone features ASUS ZenUI, the all-new, exclusive mobile user interface developed around the concepts of freedom, expression and connection – a new visual design made to be efficient and inviting.

The product is expected to be available in the local market this month. 🙂 Can’t wait for it!