Advertising Networks – They Owe You

Advertising Networks - They Owe You, Not You Owe Them

I came across quite a number of blogs over the past years with the words SPONSORED BY or SUPPORTED BY placed just before or after the advertisement banner. I was like ….. WTH!??!? This isn’t right.

The Definition of Support and Sponsor

Support : 2 a (1) : to promote the interests or cause of.

Sponsor : 3 : a person or an organization that pays for or plans and carries out a project or activity; especially : one that pays the cost of a radio or television program usually in return for advertising time during its course

Who Owes Who?

Here’s how an Advertising Network works – you place their (the agency) script on your website and when there’s an advertiser, they will look through their list of websites and identify the ones that suit the advertiser’s requirement. If you happen to be one of them then you could get an ad campaign for your site and possibly some income. NOTE, I said POSSIBLY, that’s because if it’s a Cost Per Click (CPC) ad, you won’t earn anything if no one clicks on it.

Advertising Networks - They Owe You

In the end, the agency got paid and the advertiser got their share of awareness from the ads displayed across the network……. but what about you?

Simply put – Agency = $$$, Advertiser = Awareness, You = ???

So ask yourself, – who owes who? As long as you place their ad script on your site, you contribute to the selling point of the agency.

Here’s a description of Nuffnang, by Nuffnang.

Nuffnang is a blog advertising community. Our ads are seen on 100,000 blogs by 3 million people daily.

It’s a typical way for Advertising Networks agency to describe them. Ads seen over X number of medium by Y # of people over Z period of time. If you’re a user, then you’re of the Y factor, and in doing so contribute to the X factor. 🙂

Are they supporting you? Are they sponsoring you? No, even if you earn a few grand a month for displaying ad campaigns from them – you are NOT considered as being sponsored or supported by them.

I’m sure most of you are aware that the agency’s logo appears when there are no ad campaigns for your site. 😀 Do you realize that it is FREE ADVERTISING for them? Shouldn’t they be paying you for displaying their logo? Since it’s a free advertisement, it looks like you’re supporting and sponsoring them!

Don’t Do It!

Do yourself a favor – if you place an ad script, just leave it as it is. There’s no reason why you should put a SPONSORED BY or SUPPORTED BY text somewhere around the ad area.

Usually the entity being sponsored has more advantage than the sponsor and not the other way around, at least that is what I observed.

Case in point, the VPS hosting for goldfries.com is sponsored by Serverfreak. 😀 They get a link at a bottom and my words of confidence when people ask about their hosting (they really do provide great service) and of course, a mention in this article too. Another good example of sponsorship can be seen at Wordcamp Malaysia website.

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6 Comments

  1. Can’t agree more on that, but I guess it’s inevitable. Best overall is Google AdSense, no? (:

  2. LOL. True. I need to remove the sponsor word in one of my blogs. 😛

  3. Haha, so true, advertising is advertising, sponsors are sponsors; Shell sponsors Ferrari F1 Team, the company pay the team for displaying their logo and provide them petrol, not paying them only when someone touches the Shell logo on the car (How many people actually have the chance? LOL!). 🙂

  4. Can’t agree more, I saw many put sponsored by XXX.

    ServerFreak was a good as well, they are definitely friendly and provide good support as well.
    Thanks to sifu goldfries who intro-ed me to them. LOL.



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